"We fear change." - Garth Algar, Wayne's World
I don't want to switch to Microsoft Enterprise Office 2007. Please don't make me! Learning curves, keyboard templates, a little arrow chasing its tail, RIBBONS....and this little magical logo that does everything? The moniker already sounds outdated, 2007? Come on! and Groove 2007? GROOVE? That's a blast from the past. And when do we put 2007 aside for Office 2010? Why can't we just go directly to 2010? Apparently Office 2007 offers more choices than ever before. That's the problem! More choices, more options, more decisions!
I remember when all these mind-boggling choices first caught my attention. I was buying pantyhose. There were all kinds of different colors, reinforced toe/heels, all day massage, tummy control, sandal foot, regular everyday, satin shiny for evening, built in panty, etc. I was immobilized. I could not choose. There were too many. And of course that is the idea. The makers want you to spend more time with their product. The more time you spend, the more money you will spend. And novelty. There always has to be something new.
This marketing idea has spread to every corner of our consumer society. Have you checked the fabric softener aisle recently? So many scents and ways to soften your clothes. Crackers, soups, pasta....I wonder how many people just walk out of the store without buying anything, too overwhelmed by the sheer volume of possibility? And how many ways are there to clean a FLOOR? Or wipe one's butt? It is the paralysis of the infinite...avoid it like the plague. Pick one and just go with it. And don't ever change.
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